Strong Interest Inventory

Are you a career counselor? Click here to find out more about CPP's workshops on the Strong Interest Inventory® and Myers-Briggs® assessments coming to a university campus near you.

The Strong Interest Inventory® assessments provide time-tested and research-validated insights to help your clients in their search for a rich, fulfilling career. Developed for career counselors and academic advisors who support college and high school students, as well as all practitioners who help adults with career decisions, the Strong empowers your clients to discover their true interests so they can better identify, understand, and often expand their career options.

The Strong generates an in-depth assessment of your clients’ interests among a broad range of occupations, work and leisure activities, and educational subjects. To reveal your clients’ interest patterns, it presents results on a variety of complementary themes and scales:

General Occupational Themes map out broad interest patterns to describe personalities and preferred work environments (corresponding to Holland’s RIASEC theory).
Basic Interest Scales provide more specific information about your clients’ areas of interest
Occupational Scales relate your clients’ interest patterns to those of satisfied workers within the occupation.
Personal Style Scales describe your clients’ preferred style of working, learning, leading, risk-taking, and team participation.

Recently revised to reflect all the latest changes in the world of work and study, this authoritative assessment of unparalleled reliability and validity is more powerful than ever, with:

More focus on business and technology careers
Response options expanded to 5-point (Likert-type) format
Shorter inventory—291 items, reduced from 317
Norm group representative of ethnic, racial, and demographic workforce diversity
Updated General Occupational Themes
Expanded Basic Interest Scales, Occupational Scales, and Personal Style Scales
User-friendly, well-organized, highly intuitive results presentation

The most respected and widely used career development instrument in the world, the Strong is a powerful tool for anyone starting a career, considering a career change, looking for career enrichment, or seeking work–life balance.

The recently revised Strong assessment is available via SkillsOne.com, CPP’s state-of-the-art online assessment delivery system, as well as for mail-in scoring.

Shop all Strong Products

Strong Sample Reports

Strong Product Applications

Strong Data Sheet


		Resources
		........................................................................ Featured Products
		Strong Profile, College Edition Strong Interpretive Report Strong and MBTI® Career Report Shop all Strong Products
		........................................................................ Technical Brief
		Download the Technical Brief for the newly revised Strong assessment
		........................................................................ Case Studies
		Mass Mutual - Sales agents turn to Strong for targeted marketing - increasing agent profitability and retention.
		........................................................................ Webcasts
		Strong Interest Inventory® Assessment featuring Catherine Rains, MS
		........................................................................ White Papers
		Selecting Career Assessments by Judith Grutter, MS, NCC, MCC

As part of CPP's ongoing effort to ensure our assessments are current and available globally,
CPP's Research Division is collecting data for the Strong Interest Inventory® and other CPP
assessments in numerous languages. You can play a vital role in this process of global data
collection by taking our assessments - free of charge. Please click here to complete
a complimentary form of the Strong and other assessments which are available in the data
collection phase. Please note that the assessments on this site are for research purposes only
and feedback should not be used to make any major life decisions.